Using too much order with a subtle difference.

How magazine's website is the source of the lead that took me to visit the INSTNT website to see how they use a subtle and almost hypnotic pattern and animation with their minimalistic design on their website.  They use repetition in their first animation but that is a short lived one that serves as a introduction to their website animation.    Watching the animation is similar to watching waves on the ocean and their subtle change of design. 

howdesign.com's critique

Design agency's website

How's animated GIF

How Magazine's website advertises a How design conference using a simple animated GIF that switches back and forth between the emotional phrase "one extraordinary experience" and "five days of design".  The information about the important dates and the identification graphics are static.