Using too much order with a subtle difference.

How magazine's website is the source of the lead that took me to visit the INSTNT website to see how they use a subtle and almost hypnotic pattern and animation with their minimalistic design on their website.  They use repetition in their first animation but that is a short lived one that serves as a introduction to their website animation.    Watching the animation is similar to watching waves on the ocean and their subtle change of design. 

howdesign.com's critique

Design agency's website