Wednesday, February 26, 2014

An animation train in quick order.





Verizon uses a number of image and animate text to advertise the ability of their smart phone to take excellent picture while resisting snow and water. The image of the young girl looking up with snow on her and then later with more rain on the phone illustrates the point.  Free is emphasized by both its size and the use of all capitals but their is small writing that is minimized but still important just like on a legal contract.   The use of word perfect before sound makes you curious of what they mean by perfect. 

Emphasis by Animation





This ad from insurance company Progressive uses animation to emphasize to the target consumer the fact it compares insurance rates fairly to target the consumer.  This strategy may indicate they also act as an insurance agent for other companies.  There may be other reasons but this tactic is unique among insurance companies as far as I know.

Wednesday, February 19, 2014

The use of color compliments in animation



This ad seems to be saying instead of making your own chooses choose a one of ATT's bundles.  It uses a warm color even though the logo is blue.  In choosing orange the designer chose a color compliment of their local to make their point. 

A simple motion graphic



This is animation from the Merriam-Webster’s online dictionary editor commentary.  The first four frames are from the beginning and the last from the end.  The animation only occurs over a brief time period.  The logo for ask the Editor changes to the dot on the end of a question mark to create what is basically a simple motion graphic.



Wednesday, February 5, 2014

Dogs on a car ride.

This is an interesting animation I found that features dogs on a car ride to advertise for a car.  It is humorous and is set to appeal to those who enjoy animal videos.  The atmosphere is designed to show how enjoyable the rising in a Subaru would be.