Verizon uses a number of image and animate text to advertise the ability of their smart phone to take excellent picture while resisting snow and water. The image of the young girl looking up with snow on her and then later with more rain on the phone illustrates the point. Free is emphasized by both its size and the use of all capitals but their is small writing that is minimized but still important just like on a legal contract. The use of word perfect before sound makes you curious of what they mean by perfect.
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